Wednesday GENERAL SESSION
A Whole New Mind: Avoiding CommoditizationWednesday, January 12, 2011
8:30 am - 9:45 am
Presented by: Daniel Pink
Location: South Seas Ballroom, Level 3 Mandalay Bay
Accountants. Lawyers. Engineers. That’s what our parents told us to be when we grew up. But were Mom and Dad right? Actually, the future belongs to a different kind of person with a different kind of mind; people like artists, inventors, storytellers, caregivers. These right-brained people are the next business elite–the women and men who will power organizations. In this entertaining and thought-provoking presentation, best-selling author Daniel Pink surveys evidence from around the world to reveal how the forces of Abundance, Asia and Automation are nudging us into an era defined not by traditional "knowledge workers," but by creators and empathizers. He explains what this transformation means for the promotional products industry–and offers hands-on tools and tips, as well as real-life examples, for how to navigate this new terrain.
CAS - 1.5 pts/MAS - 1.5 pts; Content Area: Strategic Business Issues
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